Probably the #1 source of frustration is when your website doesn’t do what you want it to. It can cause tremendous stress and overwhelm, making managing your website seem impossible. Sometimes you need help just knowing how to ask the right questions.
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In this interview, I start with the basics so you can understand how your website, SEO and social media fit together, I describe 5 Vital Habits to Keep Your Sanity, and why it’s so important to know why you need a website before you begin.
1. That’s where my customers check in almost daily.
2. I can target my ads to reach specific new audiences.
3. Facebook ads can be entertaining and compelling if I take the time to make them so. Google Ads, on the other hand, are still seen as pretty darn annoying to most folks. Not saying they don’t work, but if I can only choose one ad strategy, it’s Facebook all the way. Continue Reading…
I’m so tempted to say this was my idea… But, truth is, I saw this amazing trick from IKEA, of all places. So. Cool. And really easy to do if you take the time to follow instructions to set it up.
If you have multiple products or services, and want to try a fun campaign using tagging and hashtags on Instagram, check this out: Continue Reading…
A client recently requested that I send out periodic “checklists” as a gentle reminder of action items you would benefit from doing. LOVE THAT IDEA, so here are 3 action items for you to make time for in January. Continue Reading…
I’ve often thought my portfolio lacks the full impact when the viewers rarely get to compare the before and after effect. So, here are three projects pulled from the archives, to show you the glorious transformation from Before to After. We think you’ll agree, the After friggin’ ROCKS. Continue Reading…
The phone rang and it was a New Jersey accent on the other end, telling me he had just done a random Google search and a blog post I had written over a year ago had shown up as the #1 Google result. This one blog post has made me over $20,000 alone, bringing me new clients from California to… now, New Jersey.
Think it’s magic or dumb luck? Think again. I felt compelled to share this with anyone ambivalent or resistant to building your blog as part of your business. I beg you to pay attention and take action. Continue Reading…
Brenda Strong was born into the right name.
Towering over you, she is GORGEOUS, powerful… and, yes, exudes a strength that is both grounding and mesmerizing. She has dedicated her life to helping women, and is the creator of Strong Yoga 4 Women. I had the honor of developing her site: www.strongyoga4women.com Continue Reading…
“I’m either crazy or brilliant, or both,” I thought.
The alarm went off and my eyes flew open. But today my first thought wasn’t about coffee. It was a vivid blueprint of a dream for the home page of new client, Kimberly Bailey, owner of The Butter End Cakery. Continue Reading…
We’ve all been there: a talented friend shows you his website, and you have to hide your reaction of shame and disappointment from him. His website simply doesn’t represent how amazing you know he truly is. In fact, his website actually makes him look cheap, incompetent and mediocre. Continue Reading…
This is the #1 question I get asked by my clients, usually when I am happily asking for my final balance to be paid. “But, I was hoping you might just do my social media for me? What if I just don’t want to do this online marketing ‘stuff’?” Continue Reading…
UPDATE: It’s been a while since this article was initially written, and I’ve been incredibly impressed by Shopify’s added features. Maybe they read this article! Ultimately, I can now say that Shopify is my very favorite eCommerce solution. I’ve updated my reason below. Continue Reading…
The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media?
Is it having a fun and engaging brand? Speaking in everyday, colloquial language? Establishing a more relatable – even intentionally non-corporate – online presence?
To an extent, but these are surface symptoms. The core issue lies much deeper, in the nuances of how we interact with one another. Continue Reading…
You will want to watch this slideshow to read all ten reasons. You can pause or slow down each slide whenever your mouse hovers over the image. For additional information, check out my services and pricing or contact me here.
It seems the #1 topic of conversation these days is about fast website loading speed. You want to know how to make your website load faster, and so I am here to share what I’ve learned. Continue Reading…