I graduated from Hampshire College in May of 1992. I had graduated from St. Paul School for Girls high school, so Hampshire College was a change, but a welcome one that I embraced. I was encouraged to follow my interests, to design my own path. I took this seriously, and in four years I took courses at all 5 colleges, especially Smith and Amherst. I studied abroad for a semester in London. I spent my first half of my Div III traveling the country working with an incredible company, for whom I went to work with after graduation. Continue Reading…
Whether big or small, every company is beginning to realize that this “social media” thing is important enough to warrant getting some help with it. Continue Reading…
Social media. Sigh. As a professional, you know how important it is to have a presence on social media… and yet, when it comes time to doing it, you can think of a million reasons not to.
Here are 7 reasons why it’s so easy to quit social media, and 7 reasons why you shouldn’t give up. Continue Reading…
In G.P.S. this month (my membership club where I offer hands-on support to help you manage your own website), we are focusing on one thing: Who is your ideal customer? Continue Reading…
Project Re: Brief
What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. With techies and creatives added to the traditional advertising mix, participants had the resources to revolutionize their ads: GPS technology, Google+, language-processing algorithms, and more. Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.