I graduated from Hampshire College in May of 1992. I had graduated from St. Paul School for Girls high school, so Hampshire College was a change, but a welcome one that I embraced. I was encouraged to follow my interests, to design my own path. I took this seriously, and in four years I took courses at all 5 colleges, especially Smith and Amherst. I studied abroad for a semester in London. I spent my first half of my Div III traveling the country working with an incredible company, for whom I went to work with after graduation. Continue Reading…
Social media. Sigh. As a professional, you know how important it is to have a presence on social media… and yet, when it comes time to doing it, you can think of a million reasons not to.
Here are 7 reasons why it’s so easy to quit social media, and 7 reasons why you shouldn’t give up. Continue Reading…
Project Re: Brief
What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. With techies and creatives added to the traditional advertising mix, participants had the resources to revolutionize their ads: GPS technology, Google+, language-processing algorithms, and more. Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
If you aren’t among the million + demographic who start their mornings with a cup of coffee and their Daily Skimm, SUBSCRIBE HERE.
Trust me. You’ll love theSkimm.
But, why you’ll love them is a fascinating case study in successful email campaigning. Recently, I’ve had the HUGE honor of getting to work with theSkimm, and experience their strategy first hand… Continue Reading…
What’s the big deal about fans? Oh, just the fact that they represent your audience, and ultimately your entire customer base. That’s all.
Probably worth finding out how to reach them effectively, think?
Let’s take a moment to discuss how to engage effectively (and have fun!) on your social media fan pages, growing your audiences and improving your customer service exponentially. Continue Reading…
I love blogs! Lots of folks do not share this sentiment, however.
What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.
Chapter 2: The Blog Chapter
This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…
Chapter 8: Resource Guide
Here is a complete list of my favorite resources for everything related to managing your website. Mined and cultivated over the years, I’ve done the research so you don’t have to. Includes direct permalinks to all resources.