When you grasp at a resolution without any thought or rationale behind it – simply because you feel the pressure to state something grand out loud at midnight – you are setting yourself up for failure.

We aren’t going to talk about those kinds of resolutions. The kind of resolution we are going to make here is realistic, achievable, and just challenging enough to make our hearts pound a little louder in your chest. Continue Reading…

Whether big or small, every company is beginning to realize that this “social media” thing is important enough to warrant getting some help with it. We’ve learned the hard way, perhaps, that 3rd party vendors don’t live up to their promises of delivering social media goldmines. We’re learning that it can’t just be an admin task added to the routine assignments of the front desk, and you know you can’t just squeeze it into your busy schedule. Social media is not something to just check off the list. Just like your website, social media is an incredibly powerful tool providing you the ability to attract new and potential customers… If you use the tool correctly.

So, you’re ready to make the investment of some time and money. How do you find the right person to take on your social media, who will prove worthy of your investment?

Here are 3 job requirements they’ll need to have, as well as 2 bonus requirements YOU’LL want to make sure YOU have! Let’s dive in… Continue Reading…