Most likely, your inbox has been flooded with notifications updating Privacy Policies. You’ve probably seen the term “GDPR” a lot, too. If you have a website, hopefully you’ve also been informed that this is something you do need to know about.
Personally, I wonder if this is a virtual security measure, much like the annoying body scanner at the airport which requires that I undress practically to the nude and hold my hands above my head like I’m a captive. I wonder if these measures are more for the appearance of security than actual prevention… But, that’s another story for another day.
In the meantime, I want to share with you a recap of a few articles I’ve found that explain this new standard much better than I could.
So here’s what’s going on.
“Media Plan” has a different meaning for different folks. I consider a media plan to be a detailed calendar of the year that tells me all of the events, seasons, trends, campaigns and milestones that need to happen in order for me to achieve my established year-end objectives.
I know, that’s a mouthful, and it does require a monster planning session, but the satisfaction of standing back and looking at the masterpiece of a properly prepared media plan is worth the sweat. I promise.
Below I share my effective 5-step Media Plan Exercise which I use when workshopping with companies around the world. I recently carried this exercise out with my client, Eminence Organic Skin Care, and our inspired day proved to be culture-shifting for this already-amazing organization.
So, I’m a Berkeley girl who decided to try Eminence Organic Skin Care to see what all the fuss was about.
I’m almost embarrassed to publish this article, but I know there are other women (and men) out there like me, who might like to know about Eminence Organics products. If you are curious and want to learn more, read on. Continue Reading…
This post is directly from Google Help. I doubt I could say this better than the source, so giving it to you straight.
Download the tutorial PDF here.
Based on search queries, Google Trends lets you see what people want to know about, all across the world over time. Its data goes back to 2004, so you can also see how trends have peaked and dropped, and it covers Web Search, Image Search, News Search, Google Shopping and YouTube Search. Continue Reading…
“Have you ever imagined what it’s like to experience the world from the point of view of a flower or a hummingbird? When we see Life through their perspective it expands your vision and opens your heart, unveiling the mysteries of Life, and that is transformational. Continue Reading…
When you grasp at a resolution without any thought or rationale behind it – simply because you feel the pressure to state something grand out loud at midnight – you are setting yourself up for failure.
We aren’t going to talk about those kinds of resolutions. The kind of resolution we are going to make here is realistic, achievable, and just challenging enough to make our hearts pound a little louder in your chest. Continue Reading…
I graduated from Hampshire College in May of 1992. I had graduated from St. Paul School for Girls high school, so Hampshire College was a change, but a welcome one that I embraced. I was encouraged to follow my interests, to design my own path. I took this seriously, and in four years I took courses at all 5 colleges, especially Smith and Amherst. I studied abroad for a semester in London. I spent my first half of my Div III traveling the country working with an incredible company, for whom I went to work with after graduation. Continue Reading…
Let’s face it. Terms like site speed, page load, optimization, website performance… these all lean dangerously toward technical subjects. That tends to make most folks want to avoid them. And yet, we know that we, ourselves, get antsy if a web page we land on doesn’t pop up reasonably quickly (3-6 seconds) with the information we are expecting.
Yep, you just can’t avoid learning a few key pointers on how to keep your website fast. Hopefully, my research can give you a significant advantage so you can follow these simple steps and confidently check this off your To Do list. Continue Reading…
Whether big or small, every company is beginning to realize that this “social media” thing is important enough to warrant getting some help with it. We’ve learned the hard way, perhaps, that 3rd party vendors don’t live up to their promises of delivering social media goldmines. We’re learning that it can’t just be an admin task added to the routine assignments of the front desk, and you know you can’t just squeeze it into your busy schedule. Social media is not something to just check off the list. Just like your website, social media is an incredibly powerful tool providing you the ability to attract new and potential customers… If you use the tool correctly.
So, you’re ready to make the investment of some time and money. How do you find the right person to take on your social media, who will prove worthy of your investment?
Here are 3 job requirements they’ll need to have, as well as 2 bonus requirements YOU’LL want to make sure YOU have! Let’s dive in… Continue Reading…
Social media. Sigh. As a professional, you know how important it is to have a presence on social media… and yet, when it comes time to doing it, you can think of a million reasons not to.
Here are 7 reasons why it’s so easy to quit social media, and 7 reasons why you shouldn’t give up. Continue Reading…
If you are like most of my clients, you love your brick and mortar store, but hate managing your website.
You love your shop (or office), rightly so, as if it were a member of your family. It’s a living, breathing entity, filled with joy, laughter, memories of the blood, sweat and tears from a lifetime of making everything perfect. There isn’t a single speck of dust that you didn’t place intentionally, and you are filled with pride and inspiration as you tackle each day – no matter what challenges you may face. Because it’s your business and you can stand inside of it and feel it underneath your feet. Continue Reading…
“THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.”
With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.
As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. Continue Reading…
Writing a blog post -like all other writing- is a skill. To keep your reader interested, you should think about structuring your text and writing in an appealing style. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more inclined to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! Continue Reading…
In G.P.S. this month (my membership club where I offer hands-on support to help you manage your own website), we are focusing on one thing: Who is your ideal customer? Continue Reading…
There’s a Goethe quote that Tiffany Shlain has had framed on her desk since she was a little girl:
Boldness has genius, power, and magic in it.
Begin it now.”
By any standard for success, Tiffany has accomplished a lot. She has contributed an impressive amount of value to the world, combining film with the web to make and evolve change. She is an Emmy-nominated filmmaker, founder of the Webby Awards, has spoken at multiple TED events, and delivered a commencement speech to UC Berkeley praised as among the best ever by NPR, just to name a few feathers in her signature chapeau.
Family is a priority for Shlain, and themes of connection are predominant throughout her work. Both her family and her company, The Moxie Institute Film Studio and nonprofit Let It Ripple, are based in San Francisco, where she is currently preparing to launch her 3rd annual global event, Character Day.
We had the privilege and honor of sitting down with Tiffany to discuss focus, moxie and inspirational tips for how to produce effective change in the world. Continue Reading…