“Media Plan” has a different meaning for different folks. I consider a media plan to be a detailed calendar of the year that tells me all of the events, seasons, trends, campaigns and milestones that need to happen in order for me to achieve my established year-end objectives.
I know, that’s a mouthful, and it does require a monster planning session, but the satisfaction of standing back and looking at the masterpiece of a properly prepared media plan is worth the sweat. I promise.
Below I share my effective 5-step Media Plan Exercise which I use when workshopping with companies around the world. I recently carried this exercise out with my client, Eminence Organic Skin Care, and our inspired day proved to be culture-shifting for this already-amazing organization.
So, I’m a Berkeley girl who decided to try Eminence Organic Skin Care to see what all the fuss was about.
I’m almost embarrassed to publish this article, but I know there are other women (and men) out there like me, who might like to know about Eminence Organics products. If you are curious and want to learn more, read on. Continue Reading…
If you are like most of my clients, you love your brick and mortar store, but hate managing your website.
You love your shop (or office), rightly so, as if it were a member of your family. It’s a living, breathing entity, filled with joy, laughter, memories of the blood, sweat and tears from a lifetime of making everything perfect. There isn’t a single speck of dust that you didn’t place intentionally, and you are filled with pride and inspiration as you tackle each day – no matter what challenges you may face. Because it’s your business and you can stand inside of it and feel it underneath your feet. Continue Reading…
Project Re: Brief
What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. With techies and creatives added to the traditional advertising mix, participants had the resources to revolutionize their ads: GPS technology, Google+, language-processing algorithms, and more. Continue Reading…
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.
You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely feasible to create great product images by utilizing your smartphone’s advanced camera features and a tripod. This option is both budget and user-friendly – not to mention convenient! Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
This incredible article is by guest blogger Kevan Lee, buffer.com
Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. Continue Reading…
I only wish more people were this honest and open!
“Absolutely! Let’s cover a few questions and answers for you.”
Here is my short list of 10 questions you should ask anyone you are considering to hire to work on your website.
If you aren’t among the million + demographic who start their mornings with a cup of coffee and their Daily Skimm, SUBSCRIBE HERE.
Trust me. You’ll love theSkimm.
But, why you’ll love them is a fascinating case study in successful email campaigning. Recently, I’ve had the HUGE honor of getting to work with theSkimm, and experience their strategy first hand… Continue Reading…
I have an SEO crush on someone, and my husband knows all about it.
Find out who I have an SEO crush on, and more in Chapter 3: SEO Checklist So Google Finds You.
I dedicate this entire chapter to help you learn everything you need to know about SEO, keywords, WordPress SEO plugins, Google Ranking and best practices for implementing SEO into your website in a practical and comprehensive way that makes sense and is easy to maintain. Continue Reading…