So, I’m a Berkeley girl who decided to try Eminence Organic Skin Care to see what all the fuss was about.
I’m almost embarrassed to publish this article, but I know there are other women (and men) out there like me, who might like to know about Eminence Organics products. If you are curious and want to learn more, read on. Continue Reading…
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.
You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely feasible to create great product images by utilizing your smartphone’s advanced camera features and a tripod. This option is both budget and user-friendly – not to mention convenient! Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
This incredible article is by guest blogger Kevan Lee, buffer.com
Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. Continue Reading…
I only wish more people were this honest and open!
“Absolutely! Let’s cover a few questions and answers for you.”
Here is my short list of 10 questions you should ask anyone you are considering to hire to work on your website.
If you aren’t among the million + demographic who start their mornings with a cup of coffee and their Daily Skimm, SUBSCRIBE HERE.
Trust me. You’ll love theSkimm.
But, why you’ll love them is a fascinating case study in successful email campaigning. Recently, I’ve had the HUGE honor of getting to work with theSkimm, and experience their strategy first hand… Continue Reading…
I have an SEO crush on someone, and my husband knows all about it.
Find out who I have an SEO crush on, and more in Chapter 3: SEO Checklist So Google Finds You.
I dedicate this entire chapter to help you learn everything you need to know about SEO, keywords, WordPress SEO plugins, Google Ranking and best practices for implementing SEO into your website in a practical and comprehensive way that makes sense and is easy to maintain. Continue Reading…
What’s the big deal about fans? Oh, just the fact that they represent your audience, and ultimately your entire customer base. That’s all.
Probably worth finding out how to reach them effectively, think?
Let’s take a moment to discuss how to engage effectively (and have fun!) on your social media fan pages, growing your audiences and improving your customer service exponentially. Continue Reading…
I know the mere thought of analytics is enough to put most of us to sleep.
But, understanding analytics is like having your own crystal ball. It is the only true way of knowing if “they” like what you’re selling, my friend.
It is exciting – and scary – to be held accountable. But, I say…..
Wake up and embrace the numbers game.
I love blogs! Lots of folks do not share this sentiment, however.
What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.
Chapter 2: The Blog Chapter
This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…
Chapter 8: Resource Guide
Here is a complete list of my favorite resources for everything related to managing your website. Mined and cultivated over the years, I’ve done the research so you don’t have to. Includes direct permalinks to all resources.