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All Posts in “Brand Strategy”

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Greta Rose and Macy Grey

Everything I learned about business I learned from my dog (or, why our dog is the office MVP), Part 1

Continue Reading…

Eminence Organic Skin Care

What My Mom Forgot to Tell Me: Berkeley Girls & Eminence Organic Skin Care

So, I’m a Berkeley girl who decided to try Eminence Organic Skin Care to see what all the fuss was about.

I’m almost embarrassed to publish this article, but I know there are other women (and men) out there like me, who might like to know about Eminence Organics products. If you are curious and want to learn more, read on. Continue Reading…

Photography Tips with Greta Rose Agency

How to Capture High Quality Product Photos With Your SmartPhone

Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.

You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely feasible to create great product images by utilizing your smartphone’s advanced camera features and a tripod. This option is both budget and user-friendly – not to mention convenient! Continue Reading…

Live Your Freedom TV, Ep. 10 – Interview with Amber Lilyestrom (video)

My introduction to Amber Lilyestrom involved saving a lost dog and Beyonce. I had tears in my eyes within minutes.

Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.

Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…

The Retail Couch Podcast Interviews Greta Rose

I love talking about this stuff!

Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.

There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…

How to Manage Your Own Website (Video)

Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:

Buy on iTunes Buy on Barnes & Noble Buy on Amazon


You’ve got a website, now what?

To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.

Whaaaa? Insert massive overwhelm here.

Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.

Continue Reading…

The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More

This incredible article is by guest blogger Kevan Lee, buffer.com


Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. Continue Reading…

I’m Reading Out Loud: Down & Dirty Audio Clip From My Book

Confession from a perfectionist: I just couldn’t risk not getting this done. Here is the audio from chapter 1, section 1 from How to Manage Your Own Website (Rosie the dog, and all.)

Continue Reading…

Greta Rose Agency

How to Hire A Web Pro

The phone rings and I hear a nervous voice on the other end. “I need a website, but I’m not sure how to find the right company to build it for me. Can you help?”

I only wish more people were this honest and open!

“Absolutely! Let’s cover a few questions and answers for you.”


Here is my short list of 10 questions you should ask anyone you are considering to hire to work on your website.


Continue Reading…

theSkimm graphic by Greta Rose Agency

Case Study: Why We All Love theSkimm

If you aren’t among the million + demographic who start their mornings with a cup of coffee and their Daily Skimm, SUBSCRIBE HERE.

Trust me. You’ll love theSkimm.

But, why you’ll love them is a fascinating case study in successful email campaigning. Recently, I’ve had the HUGE honor of getting to work with theSkimm, and experience their strategy first hand… Continue Reading…

How to Manage Your Own Website: Chapter 3

Manage Your Own Website: SEO

I have an SEO crush on someone, and my husband knows all about it.

Find out who I have an SEO crush on, and more in Chapter 3: SEO Checklist So Google Finds You.

I dedicate this entire chapter to help you learn everything you need to know about SEO, keywords, WordPress SEO plugins, Google Ranking and best practices for implementing SEO into your website in a practical and comprehensive way that makes sense and is easy to maintain. Continue Reading…

Greta Rose Agency

Manage Your Own Website: Fan Engagement

What’s the big deal about fans? Oh, just the fact that they represent your audience, and ultimately your entire customer base. That’s all.

Probably worth finding out how to reach them effectively, think?

Let’s take a moment to discuss how to engage effectively (and have fun!) on your social media fan pages, growing your audiences and improving your customer service exponentially. Continue Reading…

Greta Rose Agency

Manage Your Own Website: Analytics

I know the mere thought of analytics is enough to put most of us to sleep.

But, understanding analytics is like having your own crystal ball. It is the only true way of knowing if “they” like what you’re selling, my friend.

It is exciting – and scary – to be held accountable. But, I say…..

Wake up and embrace the numbers game.

Continue Reading…

Greta Rose Agency

Manage Your Own Website: The Blog

I love blogs! Lots of folks do not share this sentiment, however.

What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.

Chapter 2: The Blog Chapter

This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…

How to Manage Your Own Website by Greta Rose

Manage Your Own Website: Resource Guide

Chapter 8: Resource Guide
Here is a complete list of my favorite resources for everything related to managing your website. Mined and cultivated over the years, I’ve done the research so you don’t have to. Includes direct permalinks to all resources.

Find this powerful resource guide here.

Greta Rose Agency

Manage Your Own Website: Share Inspired Content

Chapter 4: How to Share Inspiration

When it comes to sharing on social media, we all want to create that magical content that “goes viral”. What makes us want to share something with our friends, or not?

Inspiration. Continue Reading…

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