“Have you ever imagined what it’s like to experience the world from the point of view of a flower or a hummingbird? When we see Life through their perspective it expands your vision and opens your heart, unveiling the mysteries of Life, and that is transformational. Continue Reading…
There’s a Goethe quote that Tiffany Shlain has had framed on her desk since she was a little girl:
Boldness has genius, power, and magic in it.
Begin it now.”
By any standard for success, Tiffany has accomplished a lot. She has contributed an impressive amount of value to the world, combining film with the web to make and evolve change. She is an Emmy-nominated filmmaker, founder of the Webby Awards, has spoken at multiple TED events, and delivered a commencement speech to UC Berkeley praised as among the best ever by NPR, just to name a few feathers in her signature chapeau.
Family is a priority for Shlain, and themes of connection are predominant throughout her work. Both her family and her company, The Moxie Institute Film Studio and nonprofit Let It Ripple, are based in San Francisco, where she is currently preparing to launch her 3rd annual global event, Character Day.
We had the privilege and honor of sitting down with Tiffany to discuss focus, moxie and inspirational tips for how to produce effective change in the world. Continue Reading…
Are you kidding me? Ever since finding out about and attending B-School (which I highly recommend), meeting Marie Forleo was a quest. Bucket List Item #26. Check.
But, perhaps it was my exhaustion or giving the lecture at Columbia University the day before, I will say meeting Marie Forleo to film a segment of MarieTV with my client, Louie Schwartzberg, was surrealistically natural… like just a regular day.
And, Marie looks exactly like Marie. Continue Reading…
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.
You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely feasible to create great product images by utilizing your smartphone’s advanced camera features and a tripod. This option is both budget and user-friendly – not to mention convenient! Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
I only wish more people were this honest and open!
“Absolutely! Let’s cover a few questions and answers for you.”
Here is my short list of 10 questions you should ask anyone you are considering to hire to work on your website.
I love blogs! Lots of folks do not share this sentiment, however.
What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.
Chapter 2: The Blog Chapter
This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…
Chapter 8: Resource Guide
Here is a complete list of my favorite resources for everything related to managing your website. Mined and cultivated over the years, I’ve done the research so you don’t have to. Includes direct permalinks to all resources.
I’m so tempted to say this was my idea… But, truth is, I saw this amazing trick from IKEA, of all places. So. Cool. And really easy to do if you take the time to follow instructions to set it up.
If you have multiple products or services, and want to try a fun campaign using tagging and hashtags on Instagram, check this out: Continue Reading…
I ask a lot of questions of my clients. A lot.
“What do you need help with right now?” “What are your priorities for your website this week?” “If you could ask me anything, what would you ask?”
Often times, I get a blank stare back at me. A sweet, wonderful, adorable blank stare.
This actually answers my question beautifully.
Let me know if this sounds right: You are so busy with projects and tasks and due dates (and life), so you just haven’t had the time to stop, step back and assess your year-end objectives, let alone time to determine next steps towards them. Frankly, you’re not quite sure how to formulate the answer to my question, even though you know you need help.
Am I close? Here are 3 tips that might help.
It would require committing 2 hours of your time this month. If you can give yourself that, we’ll aim for 3 things:
1. Clean up your desk: 30 mins
2. Clean up your media plan: 30 mins
3. Clean up your passwords and logins: 1 hour Continue Reading…
I know, I know…. Passwords are a pain in the ass. It’s easier to use the same password for everything, and you probably use your dog’s name, and dealing with this is not something you have time for. I get it. I’m right there with you. I hate airport security as much as the next person.
Security Reality Check: Updating your passwords every 6 months will make it very hard for anyone to access your information, which would really really suck if it were to happen to you.
I’ve often thought my portfolio lacks the full impact when the viewers rarely get to compare the before and after effect. So, here are three projects pulled from the archives, to show you the glorious transformation from Before to After. We think you’ll agree, the After friggin’ ROCKS. Continue Reading…
My husband was going through his morning routine, listening to an mp3 of Allen reading aloud Getting Things Done.
Man, I forgot how good that book is! Quickly engrossed, and drawn in by Allen’s dry wit, my husband and I silently prepared coffee and eggs, fed the dog, periodically laughing and sighing with contemplative recognition and agreement. Continue Reading…
Wanna see viral social media in action? GRA client The Butter End Cakery has had quite the week. It started with creating a cake that I truly feel deserves a culinary award. Suspended from a chandelier, hanging upside down… see for yourself. Beautiful.
Kaley Cuoco (actress from The Big Bang Theory) graciously posted one pic on Instagram…. Here follows the story from Kimberly Bailey, owner and creative genius… copied from her own blog post. Continue Reading…
My husband and I are always working on our relationship. Our therapist says that we obviously still “dig each other”. We took it seriously when the priest who married us told us we had “a responsibility to be happy”, and we learned long ago that Happiness is hard work, well worth the effort we put in…. But, I don’t mind sayin’, HARD sometimes! There are more than a few How To books on our shelves.
So, I had to laugh out loud today when I turned the page of Nancy Duarte’s SLIDE:OLOGY (my visual storytelling guru’s book and a must-read for all of my clients) and read: Continue Reading…
It seems the #1 topic of conversation these days is about fast website loading speed. You want to know how to make your website load faster, and so I am here to share what I’ve learned. Continue Reading…
Ten looooonnnnnggggg years ago today, years that have gone by way too quickly, Scott and I tied the knot on the beautiful cliffs of Malibu, CA. Many of you were there. Many new friends reading this have only been forced to hear all about it and watch the video a few hundred times.
After much deliberation, Scott and I are celebrating in a fashion that we feel best represents who we are….. deep, deep inside.
That’s right. We are renewing our vows with Elvis in Vegas. Continue Reading…
Videos are one of the best tools to add to your site, as long as they are SHORT (2 minutes or less is ideal), ENTERTAINING (think of your target audience), and offer VALUE (new and relevant information). Adding videos strategically on pages throughout your site will increase your user’s experience dramatically, and can fluidly direct them to keep you on their mind.
Here’s a fun example. Continue Reading…