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All Posts in “Strategy”

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G.P.S. Holiday Shopping Planning for Marketers

Download Your Holiday Shoppers Playbook

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Instagram Bio: How to Make Yours Perfect

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Eminence Organic Skin Care

Make it personal: 5 rules of engagement for video ads that work

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Greta Rose Tips on Customer Service

5 Ways to Piss Off Your Customers (Hint: Don’t Do These)

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Greta Rose and Macy Grey

Everything I learned about business I learned from my dog (or, why our dog is the office MVP), Part 2

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How do I start marketing for my business? Answer this question first.

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Greta Rose 7 Essential Habits for the Modern Marketer

7 Essential Habits for the Modern Marketer

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7 Tips to Improve Holiday Marketing So You Don’t Lose Your Mind in 2019

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Greta Rose Agency

How to Write a Strategic Media Plan

“Media Plan” has a different meaning for different folks. I consider a media plan to be a detailed calendar of the year that tells me all of the events, seasons, trends, campaigns and milestones that need to happen in order for me to achieve my established year-end objectives. Continue Reading…

Google Trends: Best Kept SEO Secret

This post is directly from Google Help. I doubt I could say this better than the source, so giving it to you straight. Continue Reading…

social butterflies

3 Tips to Finding The Right Social Media Assistant

Whether big or small, every company is beginning to realize that this “social media” thing is important enough to warrant getting some help with it. Continue Reading…

Greta Rose Agency

The Secret To Managing Your Website: Treat it Like A Brick & Mortar

If you are like most of my clients, you love your brick and mortar store, but hate managing your website. Continue Reading…

Don’t Guess… Know Who Your Ideal Customer Is.

Greta Rose Define Your Ideal Customer Exercise
 
In G.P.S. this month (my membership club where I offer hands-on support to help you manage your own website), we are focusing on one thing: Who is your ideal customer? Continue Reading…

CRM Greta Rose Agency

What is CRM? Customer Relations Marketing

What is CRM?

CRM stands for Customer Relationship Management, a term first coined in the 1990’s.

The literal and original meaning of the expression “Customer Relationship Management” was, simply, managing the relationship with your customer. Today it is used to describe IT systems and software designed to help you manage this relationship. Continue Reading…

Google Just Won Me Over

Project Re: Brief

What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. With techies and creatives added to the traditional advertising mix, participants had the resources to revolutionize their ads: GPS technology, Google+, language-processing algorithms, and more. Continue Reading…

Greta Rose Zagarino speaks at Columbia University

Columbia University: How to Present Your Portfolio Website

On October 27th and 28th, Greta Rose Zagarino was asked to speak to the student body of Columbia University Graduate School of Journalism on how to successfully present an online portfolio website. Continue Reading…

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