What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Googleâ€™s Re: Brief is anything to go by, you unlock the creative potential of new media advertising.
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
I know the mere thought of analytics is enough to put most of us to sleep.
But, understanding analytics is like having your own crystal ball. It is the only true way of knowing if “they” like what you’re selling, my friend.
It is exciting – and scary – to be held accountable. But, I say…..
Wake up and embrace the numbers game.
I love blogs! Lots of folks do not share this sentiment, however.
What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.
Chapter 2: The Blog Chapter
This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…
UPDATE: It’s been a while since this article was initially written, and I’ve been incredibly impressed by Shopify’s added features. Maybe they read this article! Ultimately, I can now say that Shopify is my very favorite eCommerce solution. I’ve updated my reason below. Continue Reading…