If you aren’t among the million + demographic who start their mornings with a cup of coffee and their Daily Skimm, SUBSCRIBE HERE.
Trust me. You’ll love theSkimm.
But, why you’ll love them is a fascinating case study in successful email campaigning. Recently, I’ve had the HUGE honor of getting to work with theSkimm, and experience their strategy first hand… Continue Reading…
What’s the big deal about fans? Oh, just the fact that they represent your audience, and ultimately your entire customer base. That’s all.
Probably worth finding out how to reach them effectively, think?
Let’s take a moment to discuss how to engage effectively (and have fun!) on your social media fan pages, growing your audiences and improving your customer service exponentially. Continue Reading…
I love blogs! Lots of folks do not share this sentiment, however.
What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.
Chapter 2: The Blog Chapter
This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…
Chapter 8: Resource Guide
Here is a complete list of my favorite resources for everything related to managing your website. Mined and cultivated over the years, I’ve done the research so you don’t have to. Includes direct permalinks to all resources.
Chapter 4: How to Share Inspiration
When it comes to sharing on social media, we all want to create that magical content that “goes viral”. What makes us want to share something with our friends, or not?
Inspiration. Continue Reading…
1. That’s where my customers check in almost daily.
2. I can target my ads to reach specific new audiences.
3. Facebook ads can be entertaining and compelling if I take the time to make them so. Google Ads, on the other hand, are still seen as pretty darn annoying to most folks. Not saying they don’t work, but if I can only choose one ad strategy, it’s Facebook all the way. Continue Reading…
I’m so tempted to say this was my idea… But, truth is, I saw this amazing trick from IKEA, of all places. So. Cool. And really easy to do if you take the time to follow instructions to set it up.
If you have multiple products or services, and want to try a fun campaign using tagging and hashtags on Instagram, check this out: Continue Reading…
Here’s an email I received this week:
“Dear sweet Greta,
I have finally gotten really into blogging. Both actually remembering to post but also enjoying doing it. So my question is, how do I get more viewers? How do I get more people to come to my website? I know we talked about SEO and keywords once but I don’t remember much about it…..is that the best way to get viewers? Is it that and something else? I think my posts are pretty good and I’ll keep doing good ones but it helps knowing people are reading. Any suggestions?”
Why, yes, I do!
The phone rang and it was a New Jersey accent on the other end, telling me he had just done a random Google search and a blog post I had written over a year ago had shown up as the #1 Google result. This one blog post has made me over $20,000 alone, bringing me new clients from California to… now, New Jersey.
Think it’s magic or dumb luck? Think again. I felt compelled to share this with anyone ambivalent or resistant to building your blog as part of your business. I beg you to pay attention and take action. Continue Reading…
Wanna see viral social media in action? GRA client The Butter End Cakery has had quite the week. It started with creating a cake that I truly feel deserves a culinary award. Suspended from a chandelier, hanging upside down… see for yourself. Beautiful.
Kaley Cuoco (actress from The Big Bang Theory) graciously posted one pic on Instagram…. Here follows the story from Kimberly Bailey, owner and creative genius… copied from her own blog post. Continue Reading…
I usually try to keep away from celebrity gossip or Hollywood hooplah… Maybe as a result of too many years living in Los Angeles, where you really do see celebrities living amongst you every day.
But, every once in a while, I come across something that reminds me why there are “stars”. Continue Reading…
Brenda Strong was born into the right name.
Towering over you, she is GORGEOUS, powerful… and, yes, exudes a strength that is both grounding and mesmerizing. She has dedicated her life to helping women, and is the creator of Strong Yoga 4 Women. I had the honor of developing her site: www.strongyoga4women.com Continue Reading…
“I’m either crazy or brilliant, or both,” I thought.
The alarm went off and my eyes flew open. But today my first thought wasn’t about coffee. It was a vivid blueprint of a dream for the home page of new client, Kimberly Bailey, owner of The Butter End Cakery. Continue Reading…
We’ve all been there: a talented friend shows you his website, and you have to hide your reaction of shame and disappointment from him. His website simply doesn’t represent how amazing you know he truly is. In fact, his website actually makes him look cheap, incompetent and mediocre. Continue Reading…