A client recently requested that I send out periodic “checklists” as a gentle reminder of action items you would benefit from doing. LOVE THAT IDEA, so here are 3 action items for you to make time for in January. Continue Reading…
You’re smart enough to decide within a few seconds if you’re getting what you need from this post. And it’s my job to keep you here so that you can at least get to the first subheading.
If my stopwatch is correct, it took you approximately 7 seconds to get to this point. And in order to keep you here, I have to combat a host of reasons for you to go elsewhere: Continue Reading…
I’ve often thought my portfolio lacks the full impact when the viewers rarely get to compare the before and after effect. So, here are three projects pulled from the archives, to show you the glorious transformation from Before to After. We think you’ll agree, the After friggin’ ROCKS. Continue Reading…
The phone rang and it was a New Jersey accent on the other end, telling me he had just done a random Google search and a blog post I had written over a year ago had shown up as the #1 Google result. This one blog post has made me over $20,000 alone, bringing me new clients from California to… now, New Jersey.
Think it’s magic or dumb luck? Think again. I felt compelled to share this with anyone ambivalent or resistant to building your blog as part of your business. I beg you to pay attention and take action. Continue Reading…
My husband was going through his morning routine, listening to an mp3 of Allen reading aloud Getting Things Done.
Man, I forgot how good that book is! Quickly engrossed, and drawn in by Allen’s dry wit, my husband and I silently prepared coffee and eggs, fed the dog, periodically laughing and sighing with contemplative recognition and agreement. Continue Reading…
Wanna see viral social media in action? GRA client The Butter End Cakery has had quite the week. It started with creating a cake that I truly feel deserves a culinary award. Suspended from a chandelier, hanging upside down… see for yourself. Beautiful.
Kaley Cuoco (actress from The Big Bang Theory) graciously posted one pic on Instagram…. Here follows the story from Kimberly Bailey, owner and creative genius… copied from her own blog post. Continue Reading…
I usually try to keep away from celebrity gossip or Hollywood hooplah… Maybe as a result of too many years living in Los Angeles, where you really do see celebrities living amongst you every day.
But, every once in a while, I come across something that reminds me why there are “stars”. Continue Reading…
Brenda Strong was born into the right name.
Towering over you, she is GORGEOUS, powerful… and, yes, exudes a strength that is both grounding and mesmerizing. She has dedicated her life to helping women, and is the creator of Strong Yoga 4 Women. I had the honor of developing her site: www.strongyoga4women.com Continue Reading…
“I’m either crazy or brilliant, or both,” I thought.
The alarm went off and my eyes flew open. But today my first thought wasn’t about coffee. It was a vivid blueprint of a dream for the home page of new client, Kimberly Bailey, owner of The Butter End Cakery. Continue Reading…
We’ve all been there: a talented friend shows you his website, and you have to hide your reaction of shame and disappointment from him. His website simply doesn’t represent how amazing you know he truly is. In fact, his website actually makes him look cheap, incompetent and mediocre. Continue Reading…
This is the #1 question I get asked by my clients, usually when I am happily asking for my final balance to be paid. “But, I was hoping you might just do my social media for me? What if I just don’t want to do this online marketing ‘stuff’?” Continue Reading…
My husband and I are always working on our relationship. Our therapist says that we obviously still “dig each other”. We took it seriously when the priest who married us told us we had “a responsibility to be happy”, and we learned long ago that Happiness is hard work, well worth the effort we put in…. But, I don’t mind sayin’, HARD sometimes! There are more than a few How To books on our shelves.
So, I had to laugh out loud today when I turned the page of Nancy Duarte’s SLIDE:OLOGY (my visual storytelling guru’s book and a must-read for all of my clients) and read: Continue Reading…
UPDATE: It’s been a while since this article was initially written, and I’ve been incredibly impressed by Shopify’s added features. Maybe they read this article! Ultimately, I can now say that Shopify is my very favorite eCommerce solution. I’ve updated my reason below. Continue Reading…
The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media?
Is it having a fun and engaging brand? Speaking in everyday, colloquial language? Establishing a more relatable – even intentionally non-corporate – online presence?
To an extent, but these are surface symptoms. The core issue lies much deeper, in the nuances of how we interact with one another. Continue Reading…
You will want to watch this slideshow to read all ten reasons. You can pause or slow down each slide whenever your mouse hovers over the image. For additional information, check out my services and pricing or contact me here.
