“Have you ever imagined what it’s like to experience the world from the point of view of a flower or a hummingbird? When we see Life through their perspective it expands your vision and opens your heart, unveiling the mysteries of Life, and that is transformational. Continue Reading…
When you grasp at a resolution without any thought or rationale behind it – simply because you feel the pressure to state something grand out loud at midnight – you are setting yourself up for failure.
We aren’t going to talk about those kinds of resolutions. The kind of resolution we are going to make here is realistic, achievable, and just challenging enough to make our hearts pound a little louder in your chest. Continue Reading…
I graduated from Hampshire College in May of 1992. I had graduated from St. Paul School for Girls high school, so Hampshire College was a change, but a welcome one that I embraced. I was encouraged to follow my interests, to design my own path. I took this seriously, and in four years I took courses at all 5 colleges, especially Smith and Amherst. I studied abroad for a semester in London. I spent my first half of my Div III traveling the country working with an incredible company, for whom I went to work with after graduation. Continue Reading…
Let’s face it. Terms like site speed, page load, optimization, website performance… these all lean dangerously toward technical subjects. That tends to make most folks want to avoid them. And yet, we know that we, ourselves, get antsy if a web page we land on doesn’t pop up reasonably quickly (3-6 seconds) with the information we are expecting.
Yep, you just can’t avoid learning a few key pointers on how to keep your website fast. Hopefully, my research can give you a significant advantage so you can follow these simple steps and confidently check this off your To Do list. Continue Reading…
Whether big or small, every company is beginning to realize that this “social media” thing is important enough to warrant getting some help with it. We’ve learned the hard way, perhaps, that 3rd party vendors don’t live up to their promises of delivering social media goldmines. We’re learning that it can’t just be an admin task added to the routine assignments of the front desk, and you know you can’t just squeeze it into your busy schedule. Social media is not something to just check off the list. Just like your website, social media is an incredibly powerful tool providing you the ability to attract new and potential customers… If you use the tool correctly.
So, you’re ready to make the investment of some time and money. How do you find the right person to take on your social media, who will prove worthy of your investment?
Here are 3 job requirements they’ll need to have, as well as 2 bonus requirements YOU’LL want to make sure YOU have! Let’s dive in… Continue Reading…
Social media. Sigh. As a professional, you know how important it is to have a presence on social media… and yet, when it comes time to doing it, you can think of a million reasons not to.
Here are 7 reasons why it’s so easy to quit social media, and 7 reasons why you shouldn’t give up. Continue Reading…
If you are like most of my clients, you love your brick and mortar store, but hate managing your website.
You love your shop (or office), rightly so, as if it were a member of your family. It’s a living, breathing entity, filled with joy, laughter, memories of the blood, sweat and tears from a lifetime of making everything perfect. There isn’t a single speck of dust that you didn’t place intentionally, and you are filled with pride and inspiration as you tackle each day – no matter what challenges you may face. Because it’s your business and you can stand inside of it and feel it underneath your feet. Continue Reading…
“THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.”
With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.
As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. Continue Reading…
Writing a blog post -like all other writing- is a skill. To keep your reader interested, you should think about structuring your text and writing in an appealing style. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more inclined to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! Continue Reading…
There’s a Goethe quote that Tiffany Shlain has had framed on her desk since she was a little girl:
Boldness has genius, power, and magic in it.
Begin it now.”
By any standard for success, Tiffany has accomplished a lot. She has contributed an impressive amount of value to the world, combining film with the web to make and evolve change. She is an Emmy-nominated filmmaker, founder of the Webby Awards, has spoken at multiple TED events, and delivered a commencement speech to UC Berkeley praised as among the best ever by NPR, just to name a few feathers in her signature chapeau.
Family is a priority for Shlain, and themes of connection are predominant throughout her work. Both her family and her company, The Moxie Institute Film Studio and nonprofit Let It Ripple, are based in San Francisco, where she is currently preparing to launch her 3rd annual global event, Character Day.
We had the privilege and honor of sitting down with Tiffany to discuss focus, moxie and inspirational tips for how to produce effective change in the world. Continue Reading…
G.P.S.® is for business owners ready to be in charge of your own website, social media and SEO. It’s the difference between driving yourself to your destination… or hitch-hiking.
You’re sick and tired of feeling lost, overwhelmed, dependent on solicitors who say they can “do it for you” for a small fortune, only to disappoint you. You know in your gut no one can do this for you. You’re ready to step behind the wheel of the driver’s seat and get s**t done right.
You just need G.P.S.®. Continue Reading…
Are you kidding me? Ever since finding out about and attending B-School (which I highly recommend), meeting Marie Forleo was a quest. Bucket List Item #26. Check.
But, perhaps it was my exhaustion or giving the lecture at Columbia University the day before, I will say meeting Marie Forleo to film a segment of MarieTV with my client, Louie Schwartzberg, was surrealistically natural… like just a regular day.
And, Marie looks exactly like Marie. Continue Reading…
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.
You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely feasible to create great product images by utilizing your smartphone’s advanced camera features and a tripod. This option is both budget and user-friendly – not to mention convenient! Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
This incredible article is by guest blogger Kevan Lee, buffer.com
Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. Continue Reading…
I only wish more people were this honest and open!
“Absolutely! Let’s cover a few questions and answers for you.”
Here is my short list of 10 questions you should ask anyone you are considering to hire to work on your website.
If you aren’t among the million + demographic who start their mornings with a cup of coffee and their Daily Skimm, SUBSCRIBE HERE.
Trust me. You’ll love theSkimm.
But, why you’ll love them is a fascinating case study in successful email campaigning. Recently, I’ve had the HUGE honor of getting to work with theSkimm, and experience their strategy first hand… Continue Reading…
I have an SEO crush on someone, and my husband knows all about it.
Find out who I have an SEO crush on, and more in Chapter 3: SEO Checklist So Google Finds You.
I dedicate this entire chapter to help you learn everything you need to know about SEO, keywords, WordPress SEO plugins, Google Ranking and best practices for implementing SEO into your website in a practical and comprehensive way that makes sense and is easy to maintain. Continue Reading…
What’s the big deal about fans? Oh, just the fact that they represent your audience, and ultimately your entire customer base. That’s all.
Probably worth finding out how to reach them effectively, think?
Let’s take a moment to discuss how to engage effectively (and have fun!) on your social media fan pages, growing your audiences and improving your customer service exponentially. Continue Reading…
I know the mere thought of analytics is enough to put most of us to sleep.
But, understanding analytics is like having your own crystal ball. It is the only true way of knowing if “they” like what you’re selling, my friend.
It is exciting – and scary – to be held accountable. But, I say…..
Wake up and embrace the numbers game.
I love blogs! Lots of folks do not share this sentiment, however.
What they don’t realize is that your blog is the BEST way to invite your fans to your website, and to let Google and other search engines know you exist.
Chapter 2: The Blog Chapter
This chapter of my book covers how to manage your blog, including exercises to generate a full year of blog topics, how to find great images and videos, how to format website pages for optimal readership success, and more. Continue Reading…
Chapter 8: Resource Guide
Here is a complete list of my favorite resources for everything related to managing your website. Mined and cultivated over the years, I’ve done the research so you don’t have to. Includes direct permalinks to all resources.
Ugh. Double ugh.
Probably the #1 source of frustration is when your website doesn’t do what you want it to. It can cause tremendous stress and overwhelm, making managing your website seem impossible. Sometimes you need help just knowing how to ask the right questions.
In this interview, I start with the basics so you can understand how your website, SEO and social media fit together, I describe 5 Vital Habits to Keep Your Sanity, and why it’s so important to know why you need a website before you begin.
1. That’s where my customers check in almost daily.
2. I can target my ads to reach specific new audiences.
3. Facebook ads can be entertaining and compelling if I take the time to make them so. Google Ads, on the other hand, are still seen as pretty darn annoying to most folks. Not saying they don’t work, but if I can only choose one ad strategy, it’s Facebook all the way. Continue Reading…
I’m so tempted to say this was my idea… But, truth is, I saw this amazing trick from IKEA, of all places. So. Cool. And really easy to do if you take the time to follow instructions to set it up.
If you have multiple products or services, and want to try a fun campaign using tagging and hashtags on Instagram, check this out: Continue Reading…
I ask a lot of questions of my clients. A lot.
“What do you need help with right now?” “What are your priorities for your website this week?” “If you could ask me anything, what would you ask?”
Often times, I get a blank stare back at me. A sweet, wonderful, adorable blank stare.
This actually answers my question beautifully.
Let me know if this sounds right: You are so busy with projects and tasks and due dates (and life), so you just haven’t had the time to stop, step back and assess your year-end objectives, let alone time to determine next steps towards them. Frankly, you’re not quite sure how to formulate the answer to my question, even though you know you need help.
Am I close? Here are 3 tips that might help.
It would require committing 2 hours of your time this month. If you can give yourself that, we’ll aim for 3 things:
1. Clean up your desk: 30 mins
2. Clean up your media plan: 30 mins
3. Clean up your passwords and logins: 1 hour Continue Reading…
Here’s an email I received this week:
“Dear sweet Greta,
I have finally gotten really into blogging.Â Both actually remembering to post but also enjoying doing it.Â So my question is, how do I get more viewers?Â How do I get more people to come to my website?Â I know we talked about SEO and keywords once but I don’t remember much about it…..is that the best way to get viewers?Â Is it that and something else?Â I think my posts are pretty good and I’ll keep doing good ones but it helps knowing people are reading.Â Any suggestions?”
Why, yes, I do!
Getting hacked…. SUCKS.
It’s scary, it’s violating, it’s confusing, and it never ever happens at a “convenient” time.
I’m here to tell you that I have survived being hacked, I rescued all my files, and I am now more secure than ever.
It’s not brain surgery, but it does require action and attention.
Ready? Here’s what to do…. Continue Reading…
I know, I know…. Passwords are a pain in the ass. It’s easier to use the same password for everything, and you probably use your dog’s name, and dealing with this is not something you have time for. I get it. I’m right there with you. I hate airport security as much as the next person.
Security Reality Check: Updating your passwords every 6 months will make it very hard for anyone to access your information, which would really really suck if it were to happen to you.
You’re smart enough to decide within a few seconds if you’re getting what you need from this post. And it’s my job to keep you here so that you can at least get to the first subheading.
If my stopwatch is correct, it took you approximately 7 seconds to get to this point. And in order to keep you here, I have to combat a host of reasons for you to go elsewhere: Continue Reading…
I’ve often thought my portfolio lacks the full impact when the viewers rarely get to compare the before and after effect. So, here are three projects pulled from the archives, to show you the glorious transformation from Before to After. We think you’ll agree, the After friggin’ ROCKS. Continue Reading…
The phone rang and it was a New Jersey accent on the other end, telling me he had just done a random Google search and a blog post I had written over a year ago had shown up as the #1 Google result. This one blog post has made me over $20,000 alone, bringing me new clients from California to… now, New Jersey.
Think it’s magic or dumb luck? Think again. I felt compelled to share this with anyone ambivalent or resistant to building your blog as part of your business. I beg you to pay attention and take action. Continue Reading…
My husband was going through his morning routine, listening to an mp3 of Allen reading aloud Getting Things Done.
Man, I forgot how good that book is! Quickly engrossed, and drawn in by Allen’s dry wit, my husband and I silently prepared coffee and eggs, fed the dog, periodically laughing and sighing with contemplative recognition and agreement. Continue Reading…
Wanna see viral social media in action? GRA client The Butter End Cakery has had quite the week. It started with creating a cake that I truly feel deserves a culinary award. Suspended from a chandelier, hanging upside down… see for yourself. Beautiful.
Kaley Cuoco (actress from The Big Bang Theory) graciously posted one pic on Instagram…. Here follows the story from Kimberly Bailey, owner and creative genius… copied from her own blog post. Continue Reading…
I usually try to keep away from celebrity gossip or Hollywood hooplah… Maybe as a result of too many years living in Los Angeles, where you really do see celebrities living amongst you every day.
But, every once in a while, I come across something that reminds me why there are “stars”. Continue Reading…