I’m the first to admit—I have a love/hate relationship with social media. I could write an entire post about its pitfalls, but that’s not what you need right now.
What matters is this: social media is still one of the most powerful tools we have to reach a global audience in a direct and meaningful way. And I believe in harnessing that power for good.
Over the years, I’ve helped clients build massive audiences—communities full of passionate, like-minded, genuinely good people. And the impact? It’s been incredible. These communities have fueled real growth, meaningful connection, and lasting brand success. When done right, it works.
Let’s be honest: we don’t know what tomorrow holds. Platforms shift. Trends change. Algorithms do whatever they want. It can feel overwhelming (understatement, I know)—and still, it’s exciting.
In this post, I’ll walk you through:
- Why social media is still relevant
- How to use it with intention (without letting it run your life)
- And my personal weekly routine that keeps it all manageable and effective
(Skip ahead if that’s what you came for—scroll power is real.)
Yes, this could all change next month. That’s the nature of digital marketing. The key is to jump in today, stay aware, and be ready to pivot.
Let’s dig in.
1. You Can Still Reach People You’d Never Meet Otherwise
Social media still opens doors—whether you’re a small startup, a personal brand, or a global company. It allows you to connect with real people, in real time, and share your message without the traditional gatekeepers.
Even a small, thoughtful presence can have a big impact. Especially when it’s consistent.
2. Visibility Builds Trust
The more people see you showing up—offering value, sharing your story, providing insight—the more they begin to trust you. That trust turns into loyalty, referrals, and yes, revenue.
Brand love isn’t built in a vacuum. It’s built through presence, clarity, and time.
3. It Supports Sales (Even If It’s Not Always Linear)
Social media isn’t usually a direct sales tool—but it plays a key role in the buying journey. People scroll, they research, they watch. If your presence feels aligned and trustworthy, it helps them take the next step—whether that’s signing up, booking a call, or making a purchase.
How to Use Social Media Without Burning Out
This doesn’t have to be complicated. The goal is clarity, not perfection.
- Engagement matters more than aesthetics. You don’t need a design degree. You need to connect with your audience in a real, valuable way.
- Be curious and stay open. You don’t need to be first on every trend—but keep your eyes open. Try what feels relevant. Let the rest go.
- Listen to your audience. Social media is a two-way conversation. Pay attention to what resonates. It’s real-time insight you can use.
- Practice your voice. Think of it as your brand playground. Use it to get comfortable talking about what you do and why it matters.
- Be willing to invest—strategically. A small ad budget can go a long way when paired with clear messaging and smart targeting.
- BONUS TIP: Make it a priority to connect with nature, in any way possible (the original social network). Shoes off in the grass, touch a tree, breath fresh air. Step away from the friggin’ computer and you’ll be amazed at how this will instantly restore your creativity!
My Weekly Social Media Routine
Here’s what works for me—and for many of my clients:
1. Establish your brand vibe.
Consistency is key. You don’t have to be a brilliant graphic designer these days. Set your look and stick to it. Think: same fonts, same color palette, same tone. You want us to recognize you—and consistency does that. (Takeaway: don’t use a gazillion colors and fonts and confuse us.)
2. Use a simple 3-step content rhythm.
My go-to format includes what I call “The Waltz,” three simple steps that provide contrast, rhythm and – most importantly – value:
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- Step One: A strong visual (photo or video), aka “eye candy”
- Step Two: A helpful resource or insight (This is a fabulous way to align with strategic partners who complement your business).
- Step Three: A clear invitation to engage or take action (By doing this ONCE, you gain trust. Don’t ask or sell too frequently on social. It’s icky.)
This balance keeps your content fresh without overwhelming your calendar.
And… repeat.
3. Plan ahead.
Batch your content weekly or monthly so you’re not constantly scrambling. It frees up time for the stuff that actually moves the needle.
4. Show up like a real person.
Engage. Respond. Celebrate others. The human part is what makes social media social.
5. Check your numbers.
Look at what’s working (or not). Are you seeing growth? Are people engaging? Use your metrics to inform, not overwhelm. I can’t over-state this enough. Analytics are how you measure your success, and without this information…. well, you’re driving blind. #informationispower
Here’s the takeaway: social media isn’t about being everywhere or doing everything. It’s about showing up with intention, sharing what matters, and building trust over time.
Will things change? Without a shadow of a doubt, emphatically, YES. Will you have to adapt? Without a shadow of a doubt, emphatically, YES.
But for today—it’s still worth jumping into the pool and swimming around.
And you know I’m right here swimming alongside you, if you want to chat about any of this.
xo,
Greta Rose
