Challenge:
With the help of a generous Templeton Grant and strategic partner Oprah Winfrey, Louie Schwartzberg was challenged to produce statistical proof of the global impact of gratitude through the creation of 15 short films. This later evolved into a full-length feature film which toured the U.S. and ultimately premiered on his own streaming channel, Moving Art.
Louie Schwartzberg is an award-winning cinematographer, director and producer known for his ability to inspire, educate and evolve our perspective of the natural world. His notable theatrical releases include Fantastic Fungi, narrated by Brie Larson, the 3D IMAX film Mysteries of the Unseen World with National Geographic, narrated by Forest Whitaker, and the pollination documentary Wings of Life for Disneynature, narrated by Meryl Streep. Louie’s three TED talks have gone viral with over 47 million combined views.
Solution:
The indicator of success here was measured in total video views. Templeton required 3.5 million. To date, we have over 20 million and counting.
Greta Rose Agency would have the joy of creating something out of nothing: the brand, the strategy, the tools, the reporting. We would design and build (multiple) websites, including a vast library of visually inspiring content. We would create, develop and execute the brand and social media marketing strategy.
What We Created: A Catalyst for Inspiration
Perhaps the greatest highlight of this project was the deep connection with inspirational people from around the world – thought leaders in the space of gratitude, kindness and love. I had the extreme pleasure of creating conversations, sparking new ways of connecting audiences, and capturing the magic in a way that could be easily shared. I pinched myself many times per day!
And… Marie Forleo
Oprah Winfrey claimed exclusive rights to present the project on Oprah.com, including Super Soul Sunday. Arianna Huffington would dedicate a section of HuffPo to Gratitude Revealed. I also introduced Louie to Marie Forleo and created the opportunity for Louie to be on MarieTV.
