Challenge:
If you haven’t become addicted to theSkimm yet, beware. You probably will be by the time you get to the bottom of this page. Carly Zakin and Danielle Weisberg, founders way before their 30th bday, created a way of delivering daily news to the inbox of millennials all the way through mid-forties (and beyond). This daily drop of global events is funny, accurate, well-rounded, and will help anyone feel “up on the news” at that night’s dinner party. Brilliant.
The Acquisition:
On March 19, 2025, it was shared publicly that Carly and Danielle have sold the company to Ziff Davis’ Everyday Health Group. Financial terms of the deal were not disclosed. TheSkimm had raised a total funding of about $29 million from investors including Shonda Rhimes, Tyra Banks, Willow Bay, Halogen Ventures partner Jesse Draper, Goldman Sachs, RRE and Google Ventures.
What We Did:
I met Carly and Danielle back in 2014 when I blatantly confessed I had a work crush on their brand and we hit it off. I got to bring their Skimm girl (this was their original logo) to life, helping to build growth, affinity, value.
Over the course of several months, theSkimm girl would have many adventures within the email header she calls Home (aka opportunities to partner with corporate sponsors). She’d fix a plane, buy a home, hang with her friends, and suffer the next morning from partying too hard.
Always true to the brand, Danielle and Carly let me contribute and have a blast the entire time. “Skimm’sclusive” templates for Skimm’bassadors, ’80’s icons, brand identity style guides, investor decks, and a new UI fully coded and ready to install…. these are a few of my favorite Skimm’gigs.
theSkimm Partnership with NIH:
Over the years, GRA has had the honor of creating many successful partnerships with theSkimm. One of my personal favorites was coordinating an interview on theSkimm podcast with NIH Director, Francis Collins.
theSkimm + Marie Forleo:
Greta Rose Agency helps connect extraordinary people and organizations who need to know each other. Marie Forleo and theSkimm founders ignited when they met. They didn’t know about each other, and I knew they shared a common audience. They were able to exchange podcast interviews, and the result was magic. You can view the MarieTV episode here.
