The Secret, a book written by Rhonda Byrne, took the world by storm. To date the series has sold over 30 million copies in print, has been translated into over 52 languages, and has produced 4 New York Times Bestsellers. The contributors include the iconic leaders in the Law of Attraction: Jack Canfield (Chicken Soup for the Soul), Michael Bernard Beckwith (founder of Agape Church), and more.
In 2020, a beautiful featured film The Secret: Dare to Dream starring Katie Holmes and Josh Lucas would premiere to the world.
Greta Rose Agency was hired by Roadside Attractions and Lionsgate Entertainment to assist with social engagement and SEO strategy, specifically to help the film connect with the US Body Mind Spirit audiences (BMS). Lionsgate would distribute this beautiful film via video on demand, and Greta Rose Agency would support the organic engagement within the BMS community. We would work closely with our dear friends, 360˚ Communications, to prepare a powerful outreach strategy designed to increase awareness, ultimately drive ticket sales and secure positive BMS media and press coverage.
Simultaneously, Greta Rose Agency was directly by author Rhonda Byrne and The Secret team to support the book. We saw a clear opportunity with the buzz around the film to (1) strengthen existing audiences, (2) introduce The Secret to new audiences, and (3) increase conversion to book sales.
I went about the delicious task of designing a new customer experience via a new website, bringing The Secret to LIFE in a unique and impactful way.