We reminded ourselves often, we were dealing with a product that couldn’t be more FUN and DELICIOUS! We simply needed to let F & D lead the way. Any challenge that couldn’t pass the “F & D test” was tossed out.
We knew the key would be making it TOO easy for the buyer, and we started with focusing on making the photography jump off the page. I wanted you to smell the cookies, crave milk and have that warm “Cookie Good” feeling in your heart. Martha Stewart taught me long ago that stunning photography is the foundation of a powerful emotional buying experience… Because it touches us in a very sacred and REAL place that can’t be manipulated.
I’m perhaps more proud of this project than most. It was the most challenging, and therefore tremendously rewarding. I welcome you to check out Cookie Good and build your custom bakery box!