The Client:
Luna & Larry's Coconut Bliss Ice Cream
Coconut Bliss’ tagline is, “The Evolution of Ice Cream.®” Made with only the highest quality ingredients, with great care to global impact and sustainability, this company lives and breaths integrity, passion and… blissful living. They came to Greta Rose Agency to create 3 short videos to use for social engagement and brand promotion.
The Challenge: Bring Bliss to Life
The concept fell into place, mostly because I already had great affinity for this brand. I LOVE this ice cream, so it wasn’t hard to come up with a creative expression of that. There would be three videos centered around bliss, each asking a question.
“Where is Bliss?” would explore simple moments of bliss in and around the consumer’s daily life. “What is Bliss?” would dive into the beautiful ingredients. “Who is Bliss?” would playfully tell the story of the company culture and history.
Each video would feel like a chapter from the same book, and each one would provide us with a unique way of telling a story: a lifestyle video with beautiful exteriors and actors (and a charismatic dog!), an animated puppet-show, and a dramatic and playful close-up of the ingredients.
The Solution: Three Chapters of The Same Book
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Working with Greta Rose Agency on our recent video project was nothing short of a dream. The attention to detail, care and organization (not to mention the high level of project management) that Greta Rose provides makes working with her both easy and enjoyable. The enthusiasm that Greta Rose puts into her work is… priceless and it shows in the quality of the final product. We look forward to our next project!
Andrea Donofrio, Coconut Bliss
