Defining Moment
Nominated for 3 Webby Awards
🌿 Sustainability & Environment Video Series
🔬 Best Science Website
🦎 People’s Choice Award
Key Contribution
Curated multiple IG Collabs with ideal NGOs
Measurable Impact
Created complete brand identity
Adding an illustrative playfulness to attract a younger audience, which was ultimately incorporated into production.
Established Value
Optimized website for #1 SEO ranking in top search categories
Nurturing keywords we celebrated exceptional ranking for easy search.
Success Milestone
Created quiz optin which resulted in 400% growth of email subscribers
This was the most successful email subscriber growth tool.
Challenge:
PBS Nature partnered with Tangled Bank Studios (Howard Hughes Medical Center, or HHMI) to produce an episodic series, Wild Hope. The strategy was to focus on digital outreach, primarily Instagram and YouTube. The objective was to educate, inspire and activate viewers to positively contribute to conservation efforts around the world. Biodiversity at its finest!
Solution:
Greta Rose Agency was brought in at ground zero. We were honored to create the brand identity, establish and nurture the audience, align powerfully with established NGOs as well as brilliant scientists and community leaders around the world, and cultivate what we can now boast is a stunningly poignant project, nominated for 3 Webby Awards.
What We Created:
Defining what it means to be a “Wild Hoper,” we built a small, yet mighty community, building momentum and inspiring more and more like-minded collaborators to join forces. Pushing against the traditional siloed episode-by-episode campaign push, GRA always saw the matrix of all episodes, all species, all organizations working in concert for a collective vision of WILD HOPE.
“Working with GRA was exactly what we needed on our project. She was able to plug into our team’s workflow to help establish our brand, bring much needed expertise about audience growth and digital platform management, and develop a full calendar of content that elevated our campaign to new heights. For over a year, Greta was an integral part of our team – we’d be excited for the chance to work with her again!”
