Challenge:
Eminence Organic Skin Care is notably the best organic skin care company in the world, keeping many A-list celebrity clients looking fabulous. Boldijarre Koronczay, President of Eminence Organic Skin Care, is an icon of the spa industry. As an innovator of the organic movement, Boldijarre has been honored with the International Spa Association’s Visionary of the Year Award for his lifelong dedication to education and organic wellness.
Born and raised in Hungary, where he researched new esthetics treatments and natural ingredients, he approached Greta Rose Agency to establish brand authority specifically on Google Search. Our work would begin with building a dedicated website for his award-winning heritage landmark organic farm in Hungary.
Solution:
Ranking #1 on Google is not achieved by luck or chance. Search engine optimization (SEO) is a complex process that affects every aspect of a company. Optimization must be infused carefully into company culture in order to be affective.
Those who understand this are the ones who get to enjoy better ranking status. Eminence trusted Greta Rose Agency to produce results, not just theory. We performed an optimization “audit” of every existing component. We worked tirelessly with the entire company to “Think Differently,” establishing new marketing systems, media plans and SEO protocols for every department, including sales reps, distributors, influencers, brand ambassadors and media outlets.
Climbing the Ranks to #1 on Google Search
We evaluated and ultimately optimized every product name, piece of copy, video description, meta data, category, hashtag, sales tool, every internal document and talking point. Essential was the ability to maintain integrity of the brand within the framework of powerful SEO.
We are proud to share the exciting success of our project. Incognito (unbiased) search queries for the broadest term “organic skin care” as well as the generic word “eminence” present Eminence Organic Skin Care as the coveted #1 indexed result from an organic search, not a paid ad. This is worth bragging about!
And… Playful Photoshoots
Upon completion of this amazingly successful project, we would embark upon creating a personal site for Boldijarre, which included a ridiculously fun photo concept. I envisioned “BK in Wonderland.” BK is known for his amazing suits, so he indulged me by having a custom suit (tie and shirt included) made in Hungary so that we could swallow him up in this glorious shot I call, “Where’s BK?”
