Writing a blog post -like all other writing- is a skill. To keep your reader interested, you should think about structuring your text and writing in an appealing style. You can help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and like your text, they are much more inclined to share, like, tweet and link to your post. And that will increase your rankings! So, in order to improve your ranking in Google, you should definitely try to maximize your writing skills! Continue Reading…
In G.P.S. this month (my membership club where I offer hands-on support to help you manage your own website), we are focusing on one thing: Who is your ideal customer? Continue Reading…
There’s a Goethe quote that Tiffany Shlain has had framed on her desk since she was a little girl:
Boldness has genius, power, and magic in it.
Begin it now.”
By any standard for success, Tiffany has accomplished a lot. She has contributed an impressive amount of value to the world, combining film with the web to make and evolve change. She is an Emmy-nominated filmmaker, founder of the Webby Awards, has spoken at multiple TED events, and delivered a commencement speech to UC Berkeley praised as among the best ever by NPR, just to name a few feathers in her signature chapeau.
Family is a priority for Shlain, and themes of connection are predominant throughout her work. Both her family and her company, The Moxie Institute Film Studio and nonprofit Let It Ripple, are based in San Francisco, where she is currently preparing to launch her 3rd annual global event, Character Day.
We had the privilege and honor of sitting down with Tiffany to discuss focus, moxie and inspirational tips for how to produce effective change in the world. Continue Reading…
As a social media platform, Google+ has come a long way in a short amount of time. It’s now the second largest social media network – even surpassing Twitter in 2013 – and shouldn’t be ignored by bloggers.
Hangouts is a wildly popular feature of the Google+ platform. With Hangouts, users can privately video chat with a small group or live stream videos to the broader public. Continue Reading…
The following is Chapter 7, from my book “How to Manage Your Own Website“… With all of the crazy updates lately, and judging by the number of panicked phone calls I’ve been receiving, I thought you’d find this extraordinarily helpful! And, don’t forget to download the Chapter PDF at the bottom. My gift to you…
Here’s what you need to know about your website: There is always always a solution to every single problem. Continue Reading…
The number one question I get about creating regular, engaging content is not about the words, but rather about the imagery. “Where do you find good photos?” “How do you get words onto images?” “How do I create a video that doesn’t cost a million dollars?” “How do you make videos look so good?”
In case you missed March’s webinar on this very subject, you’ll wanna watch the recorded video of the session which can be found in the Coaching Portal. In less than 40 minutes, I walk you through step-by-step how to make awesome pics and video. The webinar was so fun, I thought I’d create this blog post to go with it. Continue Reading…
What is CRM?
CRM stands for Customer Relationship Management, a term first coined in the 1990’s.
The literal and original meaning of the expression “Customer Relationship Management” was, simply, managing the relationship with your customer. Today it is used to describe IT systems and software designed to help you manage this relationship. Continue Reading…
Project Re: Brief
What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. With techies and creatives added to the traditional advertising mix, participants had the resources to revolutionize their ads: GPS technology, Google+, language-processing algorithms, and more. Continue Reading…
G.P.S.® is for business owners ready to be in charge of your own website, social media and SEO. It’s the difference between driving yourself to your destination… or hitch-hiking.
You’re sick and tired of feeling lost, overwhelmed, dependent on solicitors who say they can “do it for you” for a small fortune, only to disappoint you. You know in your gut no one can do this for you. You’re ready to step behind the wheel of the driver’s seat and get s**t done right.
You just need G.P.S.®. Continue Reading…
Are you kidding me? Ever since finding out about and attending B-School (which I highly recommend), meeting Marie Forleo was a quest. Bucket List Item #26. Check.
But, perhaps it was my exhaustion or giving the lecture at Columbia University the day before, I will say meeting Marie Forleo to film a segment of MarieTV with my client, Louie Schwartzberg, was surrealistically natural… like just a regular day.
And, Marie looks exactly like Marie. Continue Reading…
