As a social media platform, Google+ has come a long way in a short amount of time. It’s now the second largest social media network – even surpassing Twitter in 2013 – and shouldn’t be ignored by bloggers.
Hangouts is a wildly popular feature of the Google+ platform. With Hangouts, users can privately video chat with a small group or live stream videos to the broader public. Continue Reading…
The following is Chapter 7, from my book “How to Manage Your Own Website“… With all of the crazy updates lately, and judging by the number of panicked phone calls I’ve been receiving, I thought you’d find this extraordinarily helpful! And, don’t forget to download the Chapter PDF at the bottom. My gift to you…
Here’s what you need to know about your website: There is always always a solution to every single problem. Continue Reading…
The number one question I get about creating regular, engaging content is not about the words, but rather about the imagery. “Where do you find good photos?” “How do you get words onto images?” “How do I create a video that doesn’t cost a million dollars?” “How do you make videos look so good?”
In case you missed March’s webinar on this very subject, you’ll wanna watch the recorded video of the session which can be found in the Coaching Portal. In less than 40 minutes, I walk you through step-by-step how to make awesome pics and video. The webinar was so fun, I thought I’d create this blog post to go with it. Continue Reading…
What is CRM?
CRM stands for Customer Relationship Management, a term first coined in the 1990’s.
The literal and original meaning of the expression “Customer Relationship Management” was, simply, managing the relationship with your customer. Today it is used to describe IT systems and software designed to help you manage this relationship. Continue Reading…
Project Re: Brief
What happens when legendary admen of yesteryear are given cutting-edge digital tools to revisit their greatest moments? If Google’s Re: Brief is anything to go by, you unlock the creative potential of new media advertising. With techies and creatives added to the traditional advertising mix, participants had the resources to revolutionize their ads: GPS technology, Google+, language-processing algorithms, and more. Continue Reading…
G.P.S.® is for business owners ready to be in charge of your own website, social media and SEO. It’s the difference between driving yourself to your destination… or hitch-hiking.
You’re sick and tired of feeling lost, overwhelmed, dependent on solicitors who say they can “do it for you” for a small fortune, only to disappoint you. You know in your gut no one can do this for you. You’re ready to step behind the wheel of the driver’s seat and get s**t done right.
You just need G.P.S.®. Continue Reading…
Are you kidding me? Ever since finding out about and attending B-School (which I highly recommend), meeting Marie Forleo was a quest. Bucket List Item #26. Check.
But, perhaps it was my exhaustion or giving the lecture at Columbia University the day before, I will say meeting Marie Forleo to film a segment of MarieTV with my client, Louie Schwartzberg, was surrealistically natural… like just a regular day.
And, Marie looks exactly like Marie. Continue Reading…
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.
You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely feasible to create great product images by utilizing your smartphone’s advanced camera features and a tripod. This option is both budget and user-friendly – not to mention convenient! Continue Reading…
Needless to say we dove in deep & fast and by the end of the call I had the extreme pleasure of being asked to be a guest on Amber’s online TV show, Live Your Freedom TV.
Below is the complete transcript (with links & pics for you). Enjoy! Continue Reading…
I love talking about this stuff!
Check out this fun gab session with Michele Flamer, producer of The Retail Couch, an awesome audio podcast for retailers, reps and manufacturers.
There’s nothing quite like human connection to remind us of what really matters: filling our hearts and souls with passion. Continue Reading…
“And that’s a wrap!”
I just finished creating my own promo video for my new book. Man, was it ever a great opportunity to practice what I preach, and remember just how challenging it can be to manage my own brand and business.
But, at the end of the day, I LOVE MY VIDEO!!! And, I want you to love your video, too…. So, before I forget and while it’s all still fresh in my brain, here are 10 key things to review before making your next video. Continue Reading…
Pssst… if you’re looking for the book for purchase, click your favorite ebook store button:
You’ve got a website, now what?
To create or build a website is great – congratulations – but now you need to know how to “manage website”, including your SEO, Google analytics, blog content, social media, website maintenance, and online strategy.
Whaaaa? Insert massive overwhelm here.
Here’s a quick excerpt and super helpful exercise from Chapter 1 of my book, How to Manage Your Own Website, called 5 Vital Habits to Keep Your Sanity. In my opinion, this is absolutely the best and most important first step you can take in order to manage your own website.
This incredible article is by guest blogger Kevan Lee, buffer.com
Phew! Talk about pressure. Writing a blog post about how to write a perfect blog post is the most meta of burdens. It’s a bit different than writing about perfect tweets or ideal Facebook posts. There’s nowhere to hide when you’re blogging about perfect blogging. Continue Reading…