Challenge:
Recommended by a reputable consumer experience agency in Göteborg, Sweden, Greta Rose Agency was asked to create a completely new makeover to this successful yet antiquated brand from head to toe. We would create a new logo, a new brand identity and style guide, two beautifully optimized websites – offered in both Swedish and English, and produce a fun promotional video.
GRA explored what might just make us feel like seeing the eye doctor could be a delightful experience. Imagine that!
Solution:
This Swedish clinic was proud to be the very first awarded by Zeiss in their country to offer the latest technology in eye laser surgery. They were excited to reach a global community with a destination “luxury treatment” and we agreed the experience needed to reflect an elevated and exclusive experience.
The logo would be built into a larger-than-life circular painted metal, suspended from the wall with solid bolts, natural, bright light casting a shadow upon the wall.
A Complete Brand Refresh
We were given a lot of room to have fun here. Reinventing the “doctor visit” and transforming it into a luxurious spa-like treatment, furnished with espresso, chocolates, your own pair of luxury sunglasses, and a plethora of recommendations in the area to make your “vacation” memorable. The website needed to appeal to both men and women who would emotionally feel compelled to learn more.
We would transform the website into a beacon for fun, adventure, class and perfection…
“Greta has been a delight to work with all through this project. Always delivering on time, with quality and the customers best in mind. She is a true expert in her field and she will be my first choice every time!”
