Challenge:
Coconut Bliss is a beloved brand which I had the pleasure of working with before they sold the company and became “Cosmic Bliss.” Their tagline was “The Evolution of Ice Cream.®” Made with only the highest quality ingredients, with great care to global impact and sustainability, this company lives and breaths integrity, passion and… blissful living. They came to Greta Rose Agency to create 3 short videos to use for social engagement and brand promotion.
Solution:
I LOVE this ice cream, so it wasn’t hard to come up with a creative expression of that. There would be three videos centered around bliss, each asking a question.
“Where is Bliss?” would explore simple moments of bliss in and around the consumer’s daily life. “What is Bliss?” would dive into the beautiful ingredients. “Who is Bliss?” would playfully tell the story of the company culture and history.

What We Created:
By creating 3 chapters from the same book, each video would provide us with a unique way of telling a story. We saved on budget by dedicated only ONE lifestyle video with beautiful exteriors and actors (and a charismatic dog!). #smartandclever