The Client: Éminence Organic Skin Care
Éminence Organic Skin Care is notably the best organic skin care company in the world, keeping many A-list celebrity clients looking fabulous. Boldijarre Koronczay, President of Éminence Organic Skin Care, is an icon of the spa industry. As an innovator of the organic movement, Boldijarre was honored with the International Spa Association’s Visionary of the Year Award for his lifelong dedication to education and organic wellness.
Born and raised in Hungary, where he researches new esthetics treatments and natural ingredients, he approached Greta Rose Agency to build a dedicated website for his award-winning heritage landmark organic farm in Hungary.
The Challenge: Make a website that feels like a secret garden
I knew immediately, I wanted the visitor to feel like (a) she was in control of her experience and could be lead by curiosity and choosing; (b) she could stop and explore each and every detail, feeling all 5 senses envelop her; (c) the experience would always drive the visitor back to Éminence Organic Skin Care, educating and increasing brand awareness for the mother company. Oh, and it had to be beautiful, calming, tranquil, ALIVE.
Solution: Take Our Time to Celebrate the Senses
The greatest asset we had for this project was the wonderful photographer, Jessica Timberlake. She traveled multiple times to Hungary, spending hours and hours finding just the right shot of each and every detail. Her images show her passion for light and life. Frogs, butterflies, lady bugs and birds seemed to pose just for her. The more we focused on each area of the farm, the more stories we would uncover. It really is a magnificent creation, which is why it has won every possible award, including landscape architect of the year, organic farm of the year, heritage landmark, and many more.
While the depth and magnitude of the website threatened to become daunting, we also knew that each and every keyhole, carving, shingle, and traditional symbolism deserved to be honored. For this reason, we would take our time, let each feature have its own spacious celebration, and not let any delicious detail be missed. The visitor would feel lost in wonderment, time could stand still, and one could return here any time to find a moment of peace and organic beauty.
When the site was completed, I was asked to create a “Website Walkthrough” screencast (above video), which would invite the visitor to explore the farm, and would ensure they wouldn’t miss any of our special features. I also provided art direction, including music and editing, for the welcome video on the home page.
Here is the home page with gentle blowing lavender and the grand entrance, with primary call to action to watch the video and learn about the company’s commitment to organic.
Yeee…Thank you for all your help in everything and for all your kindness, Greta. We are super excited to debut the farm website and we just made it mandatory to start all trainings with a screen shot of the Éminence Kids Foundation home page picture with the meal count. That is 12k trainings a year! Thank you so much for the videos as well. Everyone will love it. We are playing it this Friday to the entire company. I truly appreciate your time and flexibility.Boldijarre Koronczay, President of Éminence Organic Skin Care
Upon completion of this amazingly successful project, we were honored to also be asked to create a stand-alone website for Éminence Kids Foundation. A dedicated philanthropist and survivor of childhood Leukemia, Boldijarre founded Éminence Kids, a charitable initiative which provides nutritious, organic meals to seriously ill children worldwide.
With these two incredible heart-full projects complete, we are now about to embark on a third project, Boldijarre.com. This may prove to be the most ambitious project yet, as we are charged with trying to capture this vibrant life-force into a fluid, clean user-experience. I can’t wait to get started!!