
The Client: Oyl + Water
Oyl + Water founder, Rachel Roberts, builds brands. Her expertise is spa and beauty, but her company has quickly expanded to a wide range of creative initiatives. She is a copy-writing ninja, a big-picture shark, and expertly champions for her clients with a heart of gold.
The challenge: make a statement without words
What Oyl + Water needed was a trusted web partner. Greta Rose Agency and Oyl + Water knew instantly the two companies were two peas in a pod, the yin to the yang, and this project proved to be a blast from the start. Similar aesthetics, competitively high standards for excellence and complimentary attention to detail.
We went to the task of creating a minimalist, stunningly clean, crystal clear site that would become a living example of what Oyl + Water could do for its clients.
The solution: minimalist orgasm
It’s funny how challenging “clean and minimal” can be.
It’s easy to throw in all the bells and whistles. It’s so tempting to say just one more word. It’s unbearable to “kill your darlings” – those items you are so very attached to but know they just don’t have a place at the table anymore.
The result: a beautiful website that was the beginning of a partnership between two stellar brands.
You can check out the finished product here: oylandwater.com
