Greta Rose Agency was hired by Innersense Organic Beauty back in 2014 to create their first website and rebranding. We were immediately smitten with this sweet company. The company’s story hits you deep in your heart, and the genuine spirit throughout is pure light, goodness and joy. Owners and founders, Greg and Joanne Starkman, have remained connected with Greta Rose Agency all these years, as both organizations have grown and evolved.
So, this past year it was with great pleasure that GRA was engaged for a dedicated project to do an “SEO Overhaul”. Over the course of 8 months, I would work closely with this brand to optimize every nook and cranny so that the brand would rank on page one for targeted clean beauty search terms on Google Search.
Here at Greta Rose Agency, I define “optimize” much more broadly than most. The common definition narrows one’s focus to just how words are used, and how online assets are indexed by search engine algorithms.
I ask a company to trust me to strip everything down to the core – all aspects of a company including all systems, all culture, all habits, all design elements, all social tools, …. everything – so that we can rebuild the foundation around strategy that includes the use of keywords and phrases. Through a series of intensive exercises and inspiring workshops, the entire company is able to thread a connection between objectives, systems, language, culture, design, product development, social engagement, email marketing, data collection, packaging and fulfillment, and ultimately how all of the above relates to the world of Google Search.
The result is a mind-blowing shift in THINKING. Campaign strategy and media plans no longer are arbitrary and random. Employees feel valued and more invested in contributing to a single goal with specific measurable results because they realize how interconnected each department is. Analytics, which often intimidate folks, can suddenly bring exciting context and purpose. And, brand affinity (and love) is cultivated outward from the deepest core!