The vision for the home page came to me in a dream. Literally.
I call it “Law & Order Meets Annie Leibovitz”. I saw the owner and team in mouth-watering red-carpet gowns, standing with authority, looking directly into the camera. The piece de resistance was the clearly-used everyday baker’s apron, covered in flour, dressed upon the owner.
The message would be ironic, wry, crisp, direct. As if to say, “Sure, I’m attending an event for the President, but I can still bake the perfect cake for your event during intermission.”