I gained a tremendous amount of respect during this project for this industry. The integrity, precision and respect for systems is at the foundation of so many of our utilities and services we take for granted. I wanted to honor this community by showing the beauty and art of manufacturing and automation.
Warm, rich, happy tones of earth, metal, energy and fire played graphically together. We hunted for the perfect photography. I wanted to convey positive, happy, working organizations. Adding fun, interactive and animated graphics, hiding large bodies of text in convenient toggles, and scattering rave testimonials made the visitor feel confident they had found the solution to their problems here.