The Client: I Am Fragrance
I AM Fragrance® is a brand who’s time has come. A colorful palette of fragrances with empowering and seductive names like “I Am Me”, “I Am Naughty”, and “I Am Blessed”, designed to remind you of who you are throughout each day. The brand is owned by vivacious Danica Siegel, who is a bundle of energy with a heart of gold.
It was important that we infuse her spirit into her website.
The Challenge: Custom Ecommerce
Taking advantage of the powerful Shopify platform, we needed to build a website that Danica’s team could easily manage- both the front end of the store as well as the back-end product inventory. It had to be easy for I AM® to update and add products within the style guide, and it had to be even easier to fulfill orders and provide superior customer service.
Most importantly, the website had to be more than a transaction. It had to be an experience.
Solution: Introducing Gypsy Chic
The term “Gypsy Chic” was coined by good friend and colleague, Rachel Roberts, of Oyl + Water, who we introduced to I AM® to help integrate online and offline brand strategy. The concept of Pinterest-esque “scrapbook collages” was brainstormed and evolved into a dynamic, colorful “essence” for each fragrance family.
To bring the collages to life, Greta Rose Agency produced candid product images for each fragrance (taking advantage of a snowstorm), and culled through the archives of revered images from over the years. The result was a website that would show off more than just a product in a bottle, but invite a heart-felt experience for the viewers, and a reminder to celebrate who you are.
Greta you are exceptional at what you do! Thank you for your expertise, quick turnaround and warm guidance through the first evolution… and annual redesign. The entire experience was better than I could have asked for. I am so happy with your work! Raving about you is easy! And thank you for the bits of humor along the way. It was fun! You ROCK!!!Danica Seigel, Creator, and President of I AM Fragrance®