Today if I have any budget for advertising, I am going to spend it on Facebook Ads. Why? For 3 simple reasons:
1. That’s where my customers check in almost daily.
2. I can target my ads to reach specific new audiences.
3. Facebook ads can be entertaining and compelling if I take the time to make them so. Google Ads, on the other hand, are still seen as pretty darn annoying to most folks. Not saying they don’t work, but if I can only choose one ad strategy, it’s Facebook all the way.
Facebook My Business has a fun Success Stories page that I like to scroll down for ideas (and budget justifications). Check it out here: Success Stories About Facebook.
and, here’s another fun video ad for Facebook My Business:
Ultimately, you want to be where your customers are. If that’s LinkedIn, then you should advertise there.
But, with Facebook STILL growing and reaching more people, and with their improved advertising lately that lets us have videos, call to action buttons, display in a user’s main newsfeed… I’m still standing by Facebook for my business as #1.
Hope sharing my basic $.02 helps encourage you to go check it out! Start small and do a few boosted posts for $20… and let me know how it goes.